Having a large market share should not be an alibi for complacency. Businesses need to be resiliently flexible to change and engage in ongoing market intelligence to dive deeper into the mind of the consumer and leverage on changing target market needs.
Overlooking simple ‘finishing touches’ such as intentionally slicing pizzas (remembering to use ‘magic words’, professional and diplomatic customer relations, transforming innovation/consumer insights into user-friendly strategic outcomes – fill in the blank) could ruin an image that has taken decades/’sweat and blood’ to build.
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